Advancing
Pharma Marketing
Through AI
About the Workshop
Advancing Pharma Marketing Through AI (AMAI)™ provides a comprehensive and hands-on exploration of how artificial intelligence (AI) shapes the participants’ pharmaceutical marketing efforts.
Participants will return to their jobs with a concrete 30-day plan to implement what they have learned, followed by a 1:1 coaching session to reinforce utilization of AI tools in their marketing jobs.
Through the use of a realistic case study..
This experiential learning program maximizes the potential for utilization of AI tools in their marketing jobs.
Who should attend?
Learning Objectives
01
AI Fundamentals
Build a foundational understanding of basic AI concepts and tools, such as large learning models (LLM), machine learning (ML), and natural language processing (NLP)
02
AI in Pharma Marketing
Use AI in life sciences/ pharma marketing for greater effectiveness, efficiency and innovation
03
AI-Driven Insights & Assets
Drive insights and create
valuable assets using unstructured data with AI tools in a variety of marketing tasks
Core Modules
Exploring AI Innovation
in Pharma
Competitive
Intelligence
Market
Monitoring
Segmentation
& Persona Creation
Patient Journey Mapping
From Brand Strategy
to AI-enabled Channel Management
Execution Innovation Sprint
Applying AMAI
on the Job
Course
Format
Team-based experiential learning: Less than 25% lecture
Extensive, guided
hands-on labs
Workshops based on
a realistic pharma
case study
30-day personal action
plans with one free 1:1
coaching session
Hurry up & Reserve your seat in the next workshop now!