ServiceRICH
Turn your customers into a force of motivated, passionate sales people
Your best customers bringing business to you
Let’s start by considering the sales process. Before you can grow your bottom line, you need to make sales. Yet sales don’t usually just happen. Your sales team, good as they may be when it comes to selling, still need people to sell to, to get the sale.
Lead generation happens to be a very expensive exercise; it typically costs six times more to find a new lead than it does to sell again to an existing customer. So just imagine how profitable your business could be if all your sales team had to do was to service your existing customer base, while
they – your customers – took care of generating new leads.
Our powerful 1-day ServiceRICH workshop will show you how you and your team can make top class customer service a way of life in your business.
Get your customers to buy again and again and again
Did you know that, on average, your customers only become profitable to you once they have bought from you, not once, but 21⁄2 times. This is because during the first few transactions you are still paying off their acquisition cost.
That’s right; every customer has an acquisition cost.
That means you have to in effect “buy” each customer. There is an actual cost associated with each one; costs like advertising and other lead generation costs, team costs and general overheads.
It’s only after roughly 21⁄2 transactions that you begin to make money from each customer. So, what are you doing to ensure your customers actually come back at least 21⁄2 times? Or are you content never to have profitable customers? How can you make sure yours become profitable? You need to turn them into “Raving Fans.”
Generate new business with the power of word of mouth
What exactly is a Raving Fan? Picture someone who can’t stop spreading the word about you and your business. Picture someone who is so impressed they simply can’t help talking about you wherever they go. They love what you do so much that they talk about you to people they work with, to strangers they meet, and to their friends and family. In fact, people often ask them if they have shares in your company because they are always talking so highly about it. It’s almost as if they have a vested interest in your business. Imagine if all your customers behaved this way. Once you and your team have attended our next ServiceRICH workshop, they will.
The case for exceptional customer service
At ActionCOACH we’ve seen business after business transformed after putting their team through our highly- effective ServiceRICH workshop. You see, true business growth needs to come from a stable customer base. So what are you currently doing to ensure your customers come back, time after time? What are your team doing to ensure each time they buy, they don’t just leave satisfied; they leave delighted. After all, every customer expects satisfaction when interacting with your business. Satisfactory service is no longer enough to ensure your business prospers. You need to be aiming at keeping your customers for life. This often overlooked or misunderstood aspect of customer service delivery is simply and effectively covered in our exciting and interactive full day ServiceRICH workshop.
Here’s just a few of the priceless techniques you’ll learn:
• How to identify your very best customers and those who are more trouble than they are worth
• Why customer satisfaction is not enough
• Simple yet effective techniques to get customers raving about your business to everyone they meet
• The ActionCOACH Ladder of Loyalty
• How to keep your customers returning with more and more money each time
• The most effective way to generate referrals
• How to delight your customers
• And most importantly, how your team will make this happen
Who should attend our ServiceRICH Workshop?
• Business Owners
• Sales Managers
• Salespeople
• Customer Service Representatives
• Marketing Personnel
• Reception and other frontline team
If you’re in business to make money, you need to put your team through our ServiceRICH workshop right now.
So pick up the phone and call your local ActionCOACH office now.